B.L.U.R is a creamy lightweight face primer that helps even the skin tone leaving the skin softer and silky. Its transparent natural-matte finish and non-drying formula is perfect to wear under make-up or if you’re just aiming to rock that natural look.
The formula is enriched with Hyaluronic Acid and Aloe Vera that help boost hydration while Vitalight and Vitis Vita help minimize pores, brighten up our complexion and reduce redness for a more even complexion.
🌱 PLUS! 94% of natural ingredients.
💦 Clinically tested moisturizing power.
💚 Vegan and cruelty free.
HOW TO USE+
Apply to the face evenly or focusing on the t-zone after cleansing and moisturizing as part of your morning ritual. Wear as a stand-alone product to give your skin some extra love or as a base before make-up application.
FULL INGREDIENTS LIST+
Aqua(Water), Glycerin, Dicaprylyl Carbonate, Ethylene/Acrylic Acid Copolymer, C12-16 Alcohols, Sodium Polyacrylate, Phenoxyethanol, Palmitic Acid, Sodium Potassium Aluminum Silicate, Sodium Stearoyl Glutamate, Hydrogenated Lecithin, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Caprylyl Glycol, Isohexadecane, Glyceryl Undecylenate, Silica, Titanium Dioxide (Ci 77891), Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Caprylic/Capric Triglyceride, Polysorbate 80, Tetrasodium Glutamate Diacetate, Sodium Hyaluronate, Poloxamer 338, Cirsium Eriophorum Callus Extract, Tocopherol, Vitis Vinifera Fruit Extract [Vitis Vinifera (Grape) Fruit Extract].
85% agree the skin it leaves the skin softer, smoother and silky
75% found it has a moiturizing action
90% found it has a pleasant texture
75% agree it prepares the skin for make up while helping it to last longer
*Proven results based on independent clinical study on 20 participants.
Why you love B.L.U.R primer moisturizer
70% of you love hyaluronic acid.
60% of our community prefer a matt finish.
70% of you prefer an unscented primer.
About the coverage:
70% of our community prefer untinted primer or face cream.
What we believe in
For too long, beauty has been about projecting unrealistic and toxic standards on us and has affected how we see and value ourselves.
We believe beauty in real life isn’t about standards, but about accepting and loving ourselves.