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  • Transparency is important to us
  • While browsing our website (the "Site") we may collect and process information concerning you through the use of cookies and other related tools ("cookies").

    Cookies are text strings created by a server and stored on your computer's hard disk or on any device you use to access our site (smartphone, tablet, etc.).

    This Cookie Policy is an integral part of our Privacy Policy and contains important information on the type and purpose of the cookies installed and on how to authorize, block or delete (in whole or in part) the cookies through the specific functions of your browser or through third-party add-ons. You can read our Privacy Policy to get further detailed information on how we process your personal data, on the recipients with whom we share your data and on the rights you can exercise.

  • What cookies do we use and why?
  • Our website is analysed regularly with our cookie scan tool to keep the list as accurate as possible. A cookie is a small piece of data (text file) that a website, if visited by a user, asks the browser to store it on the device to remember its information, such as the preferred language or login data. These cookies are set by us and called first-party cookies. We also use third-party cookies - i.e. cookies from a domain other than that of the website you are visiting - for our advertising and marketing. We use cookies and other tracking technologies for the following purposes:

    • Technical and navigation cookies (strictly necessary)

    These cookies are necessary for the site to function and cannot be disabled in our systems. They are usually set only in response to the actions you carry out that constitute a request for services, such as setting privacy preferences, or accessing or filling in forms. You can set your browser to block or have warnings about these cookies, but as a result, some parts of the site will not work. These cookies do not store personal information.

    • Analytical cookies

    These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our site. They help us understand what the most and least popular pages and see how visitors move around the site. All information collected by cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you visited our site.

    • Cookies for targeted advertising or profiling

    These cookies can be set via our website by us or by our advertising partners. Superfluid and these companies can use them to build a profile of your interests and show you relevant ads on other sites. They do not store personal information directly but are based solely on the identification of your browser and your internet device. If you do not accept these cookies, you will receive less targeted advertising.

  • Can I choose if and which cookies to authorize?
  • In line with the applicable legislation on the use of cookies, your prior consent is not always required. This consent is not required for the use of technical and navigation cookies and analytical cookies that collect information in aggregate form. Your prior consent is, however, required for the installation of non-anonymized analytical cookies, cookies for targeted advertising and profiling cookies. When accessing any page of the site, you will see a banner containing brief information on cookies, through which you can provide your consent to the use of cookies. Your consent to the use of cookies is registered through a technical cookie. You can choose not to consent to each category of cookies by clicking on "I want to know more" and then on the relevant tab. You can authorize, block, or delete (in whole or in part) cookies also through the specific functions of your browser or through additional third-party components. However, deactivating the technical cookies of the Site may result in that some services or features of the Site will not be available or may not function properly and you may be forced to modify or enter some information manually or at each visit. You can read more information on how to set preferences on the use of cookies through your browser by consulting the following instructions:

    Internet Explorer Firefox Safari Chrome In any case, you can check the information and how to disable third-party cookies by clicking on the links you will find in the table of the list of cookies on this page.

  • Will your personal data collected through cookies be transferred outside the EU?
  • The data collected using some third-party cookies (e.g. from Google) may be transferred outside the European Union and more precisely to the United States of America, always ensuring compliance with all guarantees to protect your data.

  • How long do cookies persist on a device?
  • There are different types of cookies that, depending on their characteristics and functions, may persist on your device for different periods of time. The so-called session cookies are automatically deleted when you close the browser, while the so-called persistent cookies remain on your device for a variable period, albeit pre-established. The table below indicates the duration of each type of cookie that we use on our site. You can, in any case, interrupt the persistence period of cookies by deleting them from your browser cache.

  • Features of the cookies used by the Site
  • Our website is analysed regularly with our cookie scan tool to keep the list as accurate as possible.

    Cookie nameType of cookie (analytical, profiling, technical)Duration (days)HostCookie usedDescription
    _gclxxxxPerformance90getsuperfluid.comFirst-partyGoogle conversion tracking cookie
    _gaPerformance730getsuperfluid.comFirst-partyThis cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
    _gat_UA-163670562-1Performance0getsuperfluid.comFirst-partyThis is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
    _gidPerformance1getsuperfluid.comFirst-partyThis cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.
    _fbpTargeting90getsuperfluid.comFirst-partyUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
    frTargeting90www.facebook.comThird-partyContains browser and user unique ID combination, used for targeted advertising.
    _hjIncludedInPageviewSamplePerformance0getsuperfluid.comFirst-partyThis cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.
    _hjAbsoluteSessionInProgressPerformance0getsuperfluid.comFirst-partyThis cookie is used by HotJar to detect the first pageview session of a user. This is a True/False flag set by the cookie.
    _hjidPerformance365getsuperfluidFirst-partyHotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
    _hjFirstSeenPerformance0getsuperfluidFirst-partyIdentifies a new user's first session on a website, indicating whether or not Hotjar's seeing this user for the first time.
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