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HI, WELCOME TO SUPERFLUID!

We create fun and easy to use self-care basics for everyone and anyone. Bold on the outside, clean on the inside: we select high quality 100% vegan formulas.

HI, WELCOME TO SUPERFLUID!

We create fun and easy to use self-care basics for everyone and anyone. Bold on the outside, clean on the inside: we select high quality 100% vegan formulas.

We’re taking it back to basics while redefining what basic means! Our products don’t require long instruction sheets, knowledge or technique. For humans who love to simplify their self-care routines, they easily adapt to you and every version of you. Us? We don’t come from the conventional beauty scene and we are not professional make-up artists. This means that we do not start from any top-down market analysis to dictate what product to launch next. At Superfluid, we are inspired by our community. We believe everything starts from an ongoing dialogue with you. We listen and learn in order to bring you the products you can’t find out there.

Have a look around, try our products out and join the conversation!

We’re taking it back to basics while redefining what basic means! Our products don’t require long instruction sheets, knowledge or technique. For humans who love to simplify their self-care routines, they easily adapt to you and every version of you. Us? We don’t come from the conventional beauty scene and we are not professional make-up artists. This means that we do not start from any top-down market analysis to dictate what product to launch next. At Superfluid, we are inspired by our community. We believe everything starts from an ongoing dialogue with you. We listen and learn in order to bring you the products you can’t find out there.

Have a look around, try our products out and join the conversation!

Superfluid comes from FREEDA’s experience, a media brand that was created in 2017 in response to the lack of authentic representation of young generations in traditional media. Since then, our content has allowed us to speak, listen and learn from millions.

We believe the same gap of authentic representation exists within the beauty and self-care space. Beauty should empower us to express our unique identity without the need to fit into traditional standards or stereotypes.

Superfluid is on a journey to fill that gap, join us!

Superfluid comes from FREEDA’s experience, a media brand that was created in 2017 in response to the lack of authentic representation of young generations in traditional media. Since then, our content has allowed us to speak, listen and learn from millions.

We believe the same gap of authentic representation exists within the beauty and self-care space. Beauty should empower us to express our unique identity without the need to fit into traditional standards or stereotypes.

Superfluid is on a journey to fill that gap, join us!

You can be sure our products are high quality AND 100% vegan. A lot of you have asked: yes, we’re proudly cruelty free! And thankfully it’s required by law within the EU.

We work with top class product development labs to find the finest formulas to create each product.

We run 50+ lab tests and 200+ quality checks on each and every product before it reaches you.

We do avoid the 1300+ ingredients banned by EU law for cosmetics and go further by choosing no parabens, no mineral oils, and solely responsibly-sourced mica and talc.

You can be sure our products are high quality AND 100% vegan. A lot of you have asked: yes, we’re proudly cruelty free! And thankfully it’s required by law within the EU.

We work with top class product development labs to find the finest formulas to create each product.

We run 50+ lab tests and 200+ quality checks on each and every product before it reaches you.

We do avoid the 1300+ ingredients banned by EU law for cosmetics and go further by choosing no parabens, no mineral oils, and solely responsibly-sourced mica and talc.

We know that the road to sustainability is long and that we are not there yet. But we care and we take responsibility for our choices, the ones we’ve made and the ones we will. We deliver our products in a 100% recyclable paper shipping-box, with 100% recyclable paper protective material, and 100% recyclable paper casing. We take active part in environmental projects which offset the CO2 emissions connected to our business. We are committed to do more. Today we are working to move towards more recyclable packaging and we strive to bring greener solutions into our products.

Read more about our initiatives or reach out if you have any suggestions on how we can do better.

We know that the road to sustainability is long and that we are not there yet. But we care and we take responsibility for our choices, the ones we’ve made and the ones we will. We deliver our products in a 100% recyclable paper shipping-box, with 100% recyclable paper protective material, and 100% recyclable paper casing. We take active part in environmental projects which offset the CO2 emissions connected to our business. We are committed to do more. Today we are working to move towards more recyclable packaging and we strive to bring greener solutions into our products.

Read more about our initiatives or reach out if you have any suggestions on how we can do better.